Mighty Messaging Corporation
http://www.mightymessaging.com
Winner of the 2005 Award of Excellence from American Corporate Identity.
Created and developed the brand, communications and marketing programs for this provider of Managed Spam and Antivirus Protection for small businesses.
The deliverables of this engagement included:
- Corporate Name/Trade Brand/Domain Name
- Product Names
- Direction of Visual Brand Development, including
mark, type selection, style and usage guide
- Copywriting of corporate collateral materials,
including web site, sales materials and white papers
- Development of Web Site
- Cost-per-click (CPC) / Search Engine Marketing (SEM)
/ Search Engine Optimization (SEO) Programs
- Media Relations
- Reseller Program Development & Management
- Strategic Partnerships & Business Development
SoundBoard, LLC
http://yoursoundboard.com
Renamed/Rebranded this facilitator of Peer Advisory Boards for owners and Chief Executives of small and middle market companies.
The deliverables of this engagement included:
- Corporate Name/Trade Brand/Domain Name
- Brand Strategy for both the corporate trade brand and
corporately owned media properties
- Direction of Visual Brand Development, including
mark, type selection, style and usage guide
- Copywriting of corporate collateral materials,
including web site, sales materials and white papers
- Development of Web Site
- Key Thought/Tagline
- Multi-Dimensional Lead Generation Program including
CPC/SEM programs, Direct Mail, Events, Syndicated
Content, Direct Email Offers, List Development and Media
Development
- Strategic Partnerships & Business Development
The Free Agent Forum
Founded, branded and created marketing communications for this association for independent professionals.
Deliverables included:
- Corporate Name/Trade Brand/Domain Name
- Brand Strategy for both the corporate trade brand and
corporately owned media properties
- Direction of Visual Brand Development, including
mark, type selection, style and usage guide
- Copywriting of corporate collateral materials, web
site and marketing campaigns
- Development of Web Site
- Key Thought/Tagline
- Multi-Dimensional Lead Generation Program including
CPC/SEM, Direct Mail, Banner Advertising, Direct Email
Offers, CPC/SEM
- Sponsorship Program Development
- Corporate Relationship Building & Sponsorship
Sales
- Strategic Partnerships & Business Development