John;
Over the past week, as I plan for the coming year, I have
had the chance to reflect on the last year. In doing so, I
realize that there have been a number of real
accomplishments in the middle of the many challenges. I
believe that the major accomplishment for the business was
the name change and related branding effort.
I cannot tell you how many times I have received positive
feedback about the name SoundBoard and how it clearly
identifies what we do. It is so much easier for people to
communicate our message. It has helped us be more focused
and it has positioned us for a bright future. Obviously,
everything we do has to fit this brand. I have consistently
used three words to describe our value; Confidence, Clarity
and Collaboration.
I wanted to let you know how much I appreciated your
efforts in turning LTBN into SoundBoard. You wouldn't back
down, you educated us and you helped open our eyes. I
wanted to make sure that you acknowledged your success in
this process as you look back on the last year.
To your great success,
Richard Magid
CEO
SoundBoard, LLC
